How Amazon Rekognition Face Liveness prevents identity fraud during bettor sign-up
Sign-up is the first point of contact between a betting operator and a new user, and also the first point where fraud tries to get in. Stolen photos, forged documents, and attempts to bypass verification with masks or recorded videos are real threats for any iGaming platform operating in Brazil.
The problem with traditional identity verification
Asking for a photo of the document and a selfie solves part of the problem, but it does not stop someone from using another person’s photo, a printed image, or even a video played on another screen to impersonate a different bettor. Without a layer of verification that confirms the presence of a real person, in real time, identity fraud finds gaps that are easy to exploit.
What is Amazon Rekognition Face Liveness?
Amazon Rekognition Face Liveness is an AI feature that confirms the person on the other side of the camera is physically present at the moment of sign-up, and is not a photo, a video, or a mask. The service analyzes subtle signals of movement and depth captured during a short video sequence, following the international ISO/IEC 30107-3 standard for spoofing detection, the same one used by financial institutions for fraud prevention.
Why is this essential for betting operators in Brazil?
Brazilian fixed-odds betting regulation requires identity and location verification of bettors before an account is released. Beyond the regulatory requirement, each fraudulent sign-up represents a direct risk of chargeback, use of accounts for money laundering, and the creation of multiple accounts to bypass self-exclusion limits. Face Liveness adds a layer of security without requiring special hardware, working directly through the bettor’s phone camera.
The impact on the bettor experience
Unlike manual verification processes, which can take hours or days, Face Liveness confirms identity in seconds, within the sign-up flow itself. This means technical compliance without excessive friction in onboarding, a balance that is hard to achieve in a market where every second of waiting increases the sign-up abandonment rate.
How does the implementation work in practice?
Face Liveness integrates with existing architectures on AWS through simple APIs, without requiring the operator to build a fraud detection model from scratch. The solution runs in the São Paulo Region, keeping verification data within Brazilian territory, as required by the SPA/MF data residency regulation.
CloudDog implements identity verification architectures with Amazon Rekognition for iGaming operators, combining regulatory compliance and fraud security without compromising the bettor experience. Learn about our complete Cloud solution for iGaming and protect your platform’s sign-up from the very first click.
